We are professionals. We are PRO. We are responsible:

• To our clients: to be honest, ethical and competent in all we do for them
• To our employees: to provide safe and rewarding workplaces, free of discrimination
• To our fellow members: to act as colleagues, not competitors, to lift each other up
• To our communities: to be the positive and trusted face of our industry
• To our natural and built environment: to be good stewards of both
• And to our industry: to ensure its growth and good health